AMAZONAS™

A Bold New Look. A Fresh Story for AMAZONAS™ The AMAZONAS™ Petunias Collection Danziger’s award-winning AMAZONAS™ Collection is redefining how the world perceives petunias. AMAZONAS™ is pushing the boundaries of what a bloom can be. More than just a plant, it represents a lifestyle. With the introduction of three new varieties joining Plum Cockatoo, Danziger unveils a comprehensive rebranding move—pairing innovative genetics with a fresh visual language and a distinctive marketing narrative. The collection brings a unique, ruffled, rainforest-inspired character to the garden. AMAZONAS™ varieties are unlike any other petunia, making them ideal for eye-catching hanging baskets and patio pots. Inspired by nature. Refined through breeding. Our breeding work captures wild beauty and translates it into plants that meet the strength, reliability, and distinctive appearance that define the AMAZONAS™ brand. Each new variety feels like a discovery straight from the jungle—unearthed, refined, bold, colorful, and full of attitude. More than a standalone product, AMAZONAS™ expands beyond petunia by encouraging creative combinations with complementary varieties—offering growers and retailers a complete solution that elevates the entire category. As technology continues to shape our lives, the desire for nature grows stronger. In homes, gardens, and retail spaces, people are seeking authenticity, greenery, and natural beauty. Plants are no longer just decoration—they are part of a global movement back to nature. A world where nature dares to be magnificent, playing by no one’s rules. This is the energy of AMAZONAS™. On crowded retail shelves, where plants often look alike, AMAZONAS™ dares to stand out. With bold colors, ruffled edges, striking green details, and distinctive packaging, the brand is instantly recognizable. AMAZONAS™ transforms tropical plant areas into true retail attractions—turning ordinary spaces into memorable, experience-driven destinations. Why settle for ordinary, when your shopping floor can carry its own unique signature? Transforming tropical plant areas into true retail destinations, AMAZONAS™ combines striking natural beauty with proven performance and strong retail support. AMAZONAS™ delivers value across the entire chain—from breeding (creating extraordinary genetics) to growers (producing exceptional plants) to retailers (driving sales through standout presentation) and ultimately to consumers—who choose to be extraordinary.